Fwee Product
Design Renewal
Benow
2024
Product Design
Structure Development
CMF Coordination
fwee product & packaging identity renewal
For this renewal project, we redefined fwee’s visual identity into
a sophisticated, highly approachable design system that bridges the brand's true essence with contemporary desire.
To evoke the brand’s joyful energy, we introduced a signature plasticity defined by soft, pliable, and organic volumes.
This plump, inviting form transforms the everyday makeup routine into a tactile, uplifting ritual.
Operating on a unified visual architecture across lip, base, and experimental lines, the collection blends meticulous formal variations
with contrasting material finishes—ensuring each product retains its individual charm while delivering a striking, collective brand statement.
This project was a design collaboration jointly executed by the Benow design team and studio hou,
built upon a seamless exchange of creative ideas from start to finish.
Collaborated by Fwee 2023 - 2024
Client : Benow
Project planning & Managing : Benow (Fwee)
Branding & graphic design : Benow design team (Team leader : Anna Min)
Product design 02 team : Studio hou (Wooseok Heo, Yuna Jung, Sihyeon Joo, Suenghyeon Hwang, Junhyung Kwon)
Photography : Kwonjin Kim
︎ Next project : Yulip beauty product design / 2020 - 2021
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