Be Ready
True Tone Lotion
Be Ready
2023
Product Design
Structure Development
CMF Coordination
Manufacturing Management
Ordinary, but Extraordinary : Be Ready True Tone Lotion
The packaging design for Be Ready's True Tone Lotion presents a simple, minimalist volume.
When closed, it maintains a clean, undisrupted silhouette that acts as a tactile interior object on any vanity.
The true highlight unfolds through a unique twisting mechanism: rotating the base reveals a hidden pump.
Engineered with an intuitive refill structure, it departs from generic male grooming products that merely mimic female cosmetics.
Instead, it reflects the confident lifestyle of modern men who naturally embrace self-care and makeup.
Embodying Be Ready's brand persona—the sophisticated, contemporary 'Seoul Kids'—it elevates daily skin correction into a refined sensory gesture.
Collaborated by Beready 2023
Client : Be Ready
Project Planning & Managing : Be Ready BM Team
Product design & development : Studio hou (Wooseok Heo, Sihyeon Joo)
Photography : Nod Lab
︎ Next project : Fwee product design renewal / 2024
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