Be Ready
Men’s hair product line-up
Be Ready
2023
Product Design
Structure Development
CMF Coordination
Manufacturing Management
Ordinary, but Extraordinary : Be Ready Men’s hair lineup
The packaging design for Be Ready's new men's hair lineup departs from generic male grooming aesthetics.
Instead, it captures the idea of adding a sharp edge to a man's hairstyle, translating this concept into an iconic diagonal chamfer cut as the core visual identity.
Breaking away from standard cylindrical containers, the clean rectangular form features a distinct chamfered profile.
The solid edge and sharp diagonal lines create a modern, geometric silhouette, acting as a tactile interior object on any vanity.
The true highlight unfolds in its structural alignment: the diagonally sliced top profile perfectly mirrors the proportions of Be Ready's newly redesigned symbol mark.
Together with crisp white surfaces, semi-matte textures, and signature Be Ready’s Blue accents, simple styling is elevated into a sensory daily ritual.
Collaborated by Beready 2023
Client : Be Ready
Project Planning & Managing : Be Ready
Product design & development : Studio hou (Wooseok Heo, Sihyeon Joo, Dongmin Shin)
Photography : Kwonjin Kim
︎ Next project : Yulip beauty product design / 2020 - 2021
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