B.Ready
Men’s hair-care lineup
B.Ready
2023
Product Design
Structure Development
CMF Coordination
Manufacturing Management
Ordinary, but Extraordinary : B.Ready Men’s hair-care lineup
The packaging design for B.Ready's new men's hair lineup departs from generic male grooming aesthetics.
Instead, it captures the idea of adding a sharp edge to a man's hairstyle, translating this concept into an iconic diagonal chamfer cut as the core visual identity.
Breaking away from standard cylindrical containers, the clean rectangular form features a distinct chamfered profile.
The solid edge and sharp diagonal lines create a modern, geometric silhouette, acting as a tactile interior object on any vanity.
The true highlight unfolds in its structural alignment: the diagonally sliced top profile perfectly mirrors the proportions of B.Ready's newly redesigned symbol mark.
Together with crisp white surfaces, semi-matte textures, and signature B.Ready’s Blue accents, simple styling is elevated into a sensory daily ritual.
Collaborated by B.Ready 2023
Client : B.Ready (Amorepacific)
Project Planning & Managing : B.Ready BM team
Product design & development : Studio hou (Wooseok Heo, Dongmin Shin, Sihyeon Joo)
Photography : Nod lab
︎ Next project : Yulip beauty product design / 2020 - 2021
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